The Italian Pavilion at Expo Prado, Uruguay's most important trade fair, organised by the Italian Embassy and the Uruguay-Italy Chamber of Commerce with the collaboration of ICE, closed with the visit of the Uruguayan Undersecretary for Foreign Affairs, Nicolas Albertoni, preceded by that of the Minister of Agriculture Fernando Mattos.
The fifth consecutive edition of Italy's participation in the fair set an all-time attendance record, with 144,804 visitors over the ten days of the exhibition. With the evocative façade of the 'Bosco Verticale' - the two iconic Milanese skyscrapers designed by architect Stefano Boeri - innovation, sustainability and the promotion of Italian roots are the inspiring principles of the Pavilion, which hosted the stands of thirteen 'Made in Italy' companies in various sectors, from satellite technologies to commercial vehicles, from agrifood to logistics, from animal products to school education.
Ample space was dedicated to the valorisation of the large Italian community - it is estimated that more than 40% of Uruguayans have Italian ancestry - which makes the country strategic for the promotion of root tourism. In this sense, the Pavilion was the setting for the participatory promotional activities of the Italea project, which promotes the return tourism of Italian descendants in collaboration with the General Directorate for Italians Abroad of the Farnesina. Still on the subject of tourism promotion, thanks to the collaboration with ENIT, visitors were able to visit the city of Matera with a 3D viewer on board a Vespa, without leaving the Pavilion.
"Thanks to its institutional visibility and exceptional capacity to attract the public, the Italian Pavilion at the Expo Prado is confirmed as a formidable tool for promoting Italy, with a view to accompanying Italian companies and products in the Uruguayan market, with which trade exchanges are constantly growing," said the Ambassador of Italy in Montevideo Fabrizio Petri.
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